In January 2018, Head of Research at The National Social Marketing Centre (NSMC), Dr Rowena Merritt, delivered a two-day training course, introducing Social Marketing to a number of Government employees on St Helena.

Over 30 people attended the course including staff from the Health, Education, Corporate Services, and Safeguarding Directorates.

Dr Rowena said:

“All the participants were inspirational. They were very passionate about their work on St Helena and are excited about using social marketing to improve the health and wellbeing of everyone on the Island.”

The Introduction to Social Marketing training covered the key concepts and planning tools of social marketing. The highly interactive course used live case examples to illustrate the key concepts.

The course provided staff with an understanding of how social marketing can be used as part of ongoing work to develop a new approach to health promotion on the Island, focusing on the issues that underlie the high rates of diabetes, cancers and heart disease in the community.

Health Promotion & Social Marketing Lead, Dr Angie Jackson-Morris, said:

“This new approach will involve working with different parts of the community, private sector and government to develop ways that make it easier for people to make the kind of lifestyle choices and changes that will keep them and their families healthier. Social Marketing is one of the ‘tools’ we can use to design the things we will do specifically for, and suited to, the Saint community.”

At the end of the two-day course, participants were given the opportunity to sit an assessment to gain a qualification in social marketing – accredited by the UK Chartered Institute of Marketing.

#StHelena #NSMC #SocialMarketing #HealthPromotion #AltogetherHealthier /

7 February 2018

St Helena Government Communications Hub

Telephone: 22470